HOW-TO

How to Get People to Say "Yes!"

I was reading an article on TIME.com, something about how people these days are choosing not to have children. 

I was pretty engaged in the article, when a pop-up window appeared.  It said, "Could you help us improve our site?" (or something to that effect) Then two buttons with a "yes" and a "no."

I was a little annoyed because I was in the middle of reading the fascinating article and this pop-up interrupted me, but I could not ignore the pop-up like I do other pop-ups. 

Well first, you can ask if people in your target market would like to sign up for your newsletter.  It's free. 

They think, why not.  I can unsubscribe anytime anyway. 

Then you could ask, would you like to get this nifty, awesome product that I'm selling?  It's free for a limited amount of time. 

They think, sure.  I like free stuff. 

Then you could ask, if you liked the free version of that product, I have a paid version.  You can try it for a discounted price, but you can cancel if you change your mind.